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Privacy Policy – Pinnacle Sportsbook Canada

Pinnacle Canada is committed to protecting the personal information of every user who visits or registers on pinnacle-canada.com. This Privacy Policy explains what data we collect, why we collect it, how it is stored, and the rights you hold under Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation. We do not sell personal data. We do not share it with unauthorised parties. Our goal is full transparency so that you can make informed decisions about your information at every stage of your relationship with us.

Types of Data We Collect

We collect only the information necessary to provide and improve our services safely:

Sensitive data such as government ID documents is encrypted at rest and in transit using AES-256 standards.

Cookies & Tracking Technologies

We use cookies and similar technologies to operate the site, personalise your experience, and analyse traffic patterns.

Cookie TypePurposeDuration
EssentialSite functionality & login sessionsSession
AnalyticsTraffic analysis via anonymised data12 months
MarketingRelevant promotional content6 months
PreferenceLanguage & display settings12 months

You may withdraw consent for non-essential cookies at any time through the Cookie Preferences panel in the site footer.

Legal Basis for Processing

Pinnacle Canada processes your personal data on the following legal grounds:

  1. Contractual necessity — to open and maintain your account and process transactions
  2. Legal obligation — to comply with anti-money laundering (AML) and know-your-customer (KYC) requirements under Canadian law
  3. Legitimate interests — to detect fraud, improve platform security, and prevent underage gambling
  4. Consent — for marketing communications, which you may withdraw at any time

Data Retention

We retain personal data only for as long as it is necessary for the purpose for which it was collected, or as required by Canadian law. Account data is held for a minimum of five years following account closure to comply with AML regulations. Anonymised analytics data may be retained indefinitely. You may request deletion of non-legally-mandated data at any time.

Data Sharing & Third Parties

We do not sell, rent, or trade your personal data. Limited sharing occurs only in the following circumstances:

All third-party partners are contractually bound to PIPEDA-compliant data handling standards.

Your Privacy Rights

As a Canadian resident, you have the right to:

To exercise any of these rights, submit a written request to [email protected]. We will respond within 30 calendar days.

Security Measures

Pinnacle Canada employs industry-standard security practices including TLS 1.3 encryption for all data in transit, AES-256 encryption for stored documents, regular third-party penetration testing, and role-based access controls limiting staff access to personal data on a strict need-to-know basis. In the event of a data breach affecting your personal information, we will notify you and the OPC within 72 hours of discovery, as required by PIPEDA breach notification rules.

Contact Our Privacy Team

For all privacy-related enquiries, corrections, or complaints, contact our dedicated Privacy Officer at [email protected] or by post to our registered Canadian address listed in the site footer. This policy was last reviewed in January 2026 and will be updated whenever material changes to our data practices occur.